Известия.Ру

Advertising rates - "ИЗВЕСТИЯ"

Size	Type area (mm)		Rates (US$)
	Horizontal	Vertical	Moscow or Federal circulation	General circulation
1/1	-	373,9х539,7	18 920	23 650
1/2	373,9х250,5	202х496	9 750	12 180
1/4	357х127,3	134,4х335,5 202,8х222,3	5 340	6 280
1/8	202,8х111,3	134,4х174,5	2 750	3 240
1/16	202,8х64 134,4х95,5	-	1 485	1 670
1/32	134,4х47,7	-	690	860
1/64	66x47,6	-	360	450

Extra charges
Position: designated page:+ 15%
Urgency: urgent orders placed less than 3 days prior to insertion date: + 50%
Discounts and commission
Discounts to advertisers for multiple insertions:
2-3 insertions - 5% 8-11 insertions -12%
4-7 insertions - 8% 12 and more insertions -15%
Commission to advertising agencies:
Display advertisements -15%
Advance payment: 100% of invoice should be paid in advance. 10% VAT is not included into above rates. Payment documents and advertising materials should be submitted not less than 3 days prior to insertion date.

TECHNICAL REQUIREMENTS TO ADVERTISING MATERIALS PUBLISHED IN IZVESTIA

Color separated films shall not be accepted.

Prepublication print shall be provided. The print should be absolutely identical with the layout on Client’s carrier and should be made from the files on that carrier. Xerox copies shall not be accepted. Layout sizes should be precisely in line with the sizes of ordered advertising unit.

Digital layout formats:

Macintosh: QuarkXpress – 3.32 and lower versions ( the scale of pictures presented in QuarkXPress files should be 100% (+3%), picture sizes should not exceed picture box sizes more than 5 mm on each side).

Adobe Illustrator 6.0. (* .eps vector, all fonts should be presented in curves), Adobe Photoshop (*.tif, *.eps binary).

IBM PC: Adobe Illustrator 6.0. (*.eps vector, all fonts should be presented in curves). Adobe Photoshop (*.tif, *.eps binary). Pixel files should be presented as CMYK models (300dpi), grayscale (300 dpi), bitmap (600 dpi).SPOT colors should be converted into CMYK color model. Total ink density should not exceed 280%.

Carriers: Floppy Disk 3.5”, CD, ZIP.

Layout deadlines: layouts of advertisements intended for the regular newspaper pages shall be submitted not later than 3 working days prior to insertion date.Layouts intended for full-color supplements shall be submitted not later than 8 working days prior to insertion date.