• Banner is a graphic description or/and a text. Banners must consist of a direct hyperlink of advertised goods or service. Animated banners must blink with a frequency not lower than 2 sec.

  Banners, which were made with a white background, have to include a frame (it doesn’t depend on a configuration of the banner).

  A link to a show and a “click” are checked before the allocation. The banner doesn’t allocate if the link and the “click” are in a disabled state.

  A whole banner’s production has to be sent not later than 3 working days before the allocation.

  Allocated formats:

  150x190 *.swf / *.gif/*.jpg a capacity not more than 20kb.

  468x60 *.swf / *.gif/*.jpg a capacity not more than 20kb.

  1000x60 *.swf / *.gif/*.jpg a capacity not more than 30kb.

  240x200 *.swf / *.gif/*.jpg a capacity not more than 20kb.

  240x400 *.swf / *.gif/*.jpg a capacity not more than 25kb.

  145x100 *.swf / *.gif/*.jpg a capacity not more than 15kb.

  600х90 *.swf / *.gif/*.jpg a capacity not more than 25kb.

  1 gif(jpeg)-file is necessary for every swf-file as a duplicate for that clients who have not got a flash-player

  2. It is necessary to use variable Get URL without distortion as an address of a link for accounting clicks in flash-banners:

  GetURL(banner_href, "_blank");

  3. 3. 5^th or 6^th version of a flash-banner

  4. A size of gif-file must be 1x1 px and must include 1 transparent px to account the statistics

  5. Each link to gif-files must indicate the real files, which will be used during the show while provision links

  6. It is necessary to provide swf-file separate to allocate a flash.

  Flash-banners:

  1. swf-file

  2. fla-file with original key

  3. Gif-file – duplicate

  Banner must not include interface elements, which may deceive users.

  
  

  Constrictions:

  1. Swf-file (and gif-file if a constriction is combined)
  2. Fla-files with original key
  3. Files with types
  4. Gif-files – duplicates
  5. HTML-file with a key that mages stretching banner with min width 600 px and height, which conform the height of advertisement place (60 px or 90 px) that was chosen for allocating or original HTML-file.
  6. Operating link to site.

  Rich-media banners (Frontline and Pop under) – by Adriver (www.adriver.ru)

  The conditions of accepting advertisement materials to allocation in sites of ОАО «Редакция газеты Известия»(to managers! – exhort clients about the conditions of allocation)

  1. Banners made by clients are available to allocate in sites.
  2. The editorial office doesn’t take the consequences of mistakes (grammatical and technical)
  3. *.gif, *.jpg, *.swf banners allocate only by system version 2.0.2.
  4. Targeting tunes, the editorial office gives client a statistics according to data by system version 2.0.2. The statistics is available only during the days of advertisement campaign.
  5. A client gets a guest login and a password to enter an advertisement campaign in system to control shows and conversions in real time.
  6. The editorial office tests banner’s files *.gif, *.jpg, *.swf. If there are any mismatches (absence/disparity of link in a banner’s contents: weight, size, gifanimation) the editorial office informs a client about inadequacy before the beginning of advertisement campaign.
  7. Strokes to *.swf(flash) banners are not checking.
  8. Rich-media banners can be allocated only by system Adriver.
  9. Rich-media banners can only be allocated. A tuning of an advertisement campaign is made by clients (slot’s management except number of shows).
  10. The editorial office has to get banners not later than 2 working days before advertisement campaign.
  11. The editorial office must get banners, which are allocated by client’s password, not later than 2 days before advertisement campaign.

Rich-media banners (Frontline) in the advertisement management system Adriver.

This document includes technical requests and recommendations of figurations frontline banners.

The description of the format:

Frontline banner usually consist of 3 parts, which are made as flash banners. Sometimes the 4th banner (‘close’ key) adds. The 4th part is necessary if it pre-plans to show frontline in distributions.

Original frontline’s script is a noticeable miniature (teaser) that lasts not longer than 5 seconds. Its aim is to capture the attention of site’s visitors. Teaser closes automatically to not to annoy visitors.

The next part of a banner is a reminder. Usually it is a miniature that is situated in notable place, but it must not balk to get information from a site. A reminder’s aim is to let people who are interested get the 3d part of a banner. The 3d part is a large interactive advertisement material.

The 3d part of a banner got no restrictions. It can be large and it can include forms, texts with pan, cartoons. This part of a banner is instigated by visitor’s actions. It is better to restrict the size of the last part to 50-70 KB, because it can be difficult to get the loading.

This script isn’t the one. Sometimes it is possible to use only reminder and basic banner and sometimes – only basic banner.

We recommend paying the attention on the part for designers. That requests are indispensable (especially about necessity of ‘close’ button).

Recommendations for a designer (or a creator of flash-banners)

1. The names of swf-files must not include special symbols, Russian liters, blanks, minuses, pluses etc.
2. Each part of a banner must include ‘close’ button. This button must appear at the beginning of a show to allow closing a banner even if it hasn’t been ended.
3. Use FSC command for interaction with frontline script. Attention! DO not use Get URL!
4. Command word ‘start’ with parameter number_of_banner goes to control script after the end of each banner’s part (timeout, the end of a banner or the end of a user’s actions) and after a necessity to run the next (arbitrary) part of a banner. Attention! The transmission is done by 2 arguments: command and a number of a banner (separate of each other).

   Example:

   FSC command (‘start’,’2’); // this is a command to run the 3d banner.

   Annotation: banners are numbered by rotation of file movie.js description; the first banner has got a number 0.

5. A banner transmits the command click with optional parameter URL when a user clicks the zone, which requires the transmission to an advertisement site.

   Example:
   FSCommand ("click","http://www.aeroflot.ru/news/products.html").
   FSCommand ("click",""); URL must begin with http:// for transmission.

6. When a user clicks ‘close’ button or there are some stopping conditions, the command kill with parameter number_of_current_banner where stopping conditions appeared, transmits. It is necessary to indicate a number of a flash movie even if there is only one of it (it has number 0).

   Example:
   FSCommand ("kill","0");

7. It is possible to count the whole loadings of each part of a banner or viewings of a banner till the particular position. In this case it is necessary to start a command loaded with parameter number_of_current_banner in a particular frame.

   Example:
   FSCommand (“loaded”,1); // informs script about the loading of the second banner

8. Always use only one command; for example, it isn’t necessary to run ‘kill’ and then to run ‘start’ if you want to open the second part of a banner, because a directive script does it itself.

Contact information:

Creating and control rich-media banners consultations: